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Telling your Net Positive story

7 principles for demonstrating your organisation’s positive impact

Bees have been in the news over the last few years like never before. Dramatic and unexpected bee colony die-offs have been labelled by over-zealous sub editors as “beepocalypse” or “beemageddon”. The total decline of bees wouldn’t just be a disaster for their species, it would also cause a crisis in ecosystems across the world. Flying from flower to flower, the mighty bee takes the nectar it needs to help sustain the colony, while at the same time transferring pollen from one flower to the next and perpetuating the life of the host. The outcome: a flourishing eco system and a contented bee. Happily, in some places, things, are looking up for bee colonies as there are some signs of recovery.

So, what has this got to do with sustainability leadership, I hear you ask? Well, what if organisations were to behave more like bees? What if they were to use the services of the environment – such as the air and water – and leave them in a better state than when they found them, just as the bee leaves the flowers? What if they were to go one step further by restoring the environment and helping people and communities to enhance their skills and build their local economy at the same time?  Could they, in effect, put more back into the environment or society than they take out, with an overall – or ‘net’ – positive impact?

It is an ambition that a group of leading organisations made up of BT, Capgemini, Dell, Greater Manchester Fire and Rescue, IKEA Group, Kingfisher, Pepsico, SKF, The Crown Estate and TUI Group all have in common.  In 2013, Forum for the Future, WWF and The Climate Group brought these organisations together into the Net Positive Group with the aim of encouraging others to take up the Net Positive mantle.

How to demonstrate your Net Positive impact

Any organisation looking to “go Net Positive” will quickly realise that quantifying its ambitions is complicated; indeed… more at